Is Mutual Exclusivity Counterintuitive?

Posted on 23 CommentsPosted in B2B, B2C, Key VBO Concepts, Mark, Mutual Exclusivity, Retail, Sports Authority, Strategy, Under Armour

As you read “Marketing Through Value Based Outcomes”, you’ll run across a term I use to create clarity.  It’s mutual exclusivity.  The goal really is to focus the entrepreneur on his or her strategic vision and understand the keys in directing the business. Entrepreneurs, by nature, are aggressive and agile.  We see opportunities and we […]